Our Online Marketing Services include:
- Online Marketing
- Search Engine Optimization
- Search Engine Marketing (Paid Advertising)
- Local Marketing
- Content Marketing
- Email Marketing Services
Before we do any online marketing promotion, we perform a thorough analysis of keywords in your niche. We also do a competitive analysis to see what others in your area of expertise are doing for marketing their website presence.
A Keyword Analysis involves researching appropriate keywords relating to your industry. It is vital to target the correct keywords so that your website marketing and business can be successful. It also helps us see what kind of competition you are up against. From the analysis we will get an idea of how long it will take you to surpass your competition as well as how much you need to budget for this expense.
The Competitive Analysis allows us to see what is going on with your competition. We can see what kind of back end services they are using for website marketing. This includes looking at their keywords and online marketing methods. This will give us an idea as to where we can find areas to make your web presence stand apart from others.
The next phase of Online Marketing involves doing On Page and Off Page Optimization.
We will perform a thorough review of your website to get it ready to be found on search engine results pages. The On-page optimization consists of content creation and editing. We will look at all written content and modify areas that could be more effective in a web search. On the back end, we will be editing the title tags, headers and descriptions of your website pages using the selected keyword phrases from the analysis. If necessary we can add in any relevant social media functions such as links to LinkedIn, Facebook and Twitter pages or other social media venues.
An On Page Optimization may go into more depth and require additional actions on our part. However this is only done on a case by case scenario. Each of our clients are different and what works for one client may not work for another.
The Off Page Optimization is work that will be done to help promote website presence. It consists of building backlinks, email marketing, advertising, adding your company profile to business directories, creating a company blog, and creating profiles on social media websites such as Facebook, if necessary.
In addition to organic marketing methods there are other options available for the online advertising of your website. SEM or search engine marketing refers to non-organic methods of showing up in a web search. Most of these services mean you are using paid advertising to have your website displayed or marketing.
Keystone Technologies manages pay per click or PPC promotions with Yahoo, Google and MSN Bing. We work with you on a personal level to set your goals and remain on budget. The algorithms for search engines are always changing. So it is important to continuously monitor your keywords and make updates where necessary to assure your internet ranking remains high. We also manage your advertising needs with business directories such as Yelp, Superpages, local area directories and industry specific directories.
Tracking and Reporting
As part of our packages we include monthly reporting and tracking. We can track areas where your website is doing well and where it is not. We can let you know how many clicks your page gets daily, who is visiting your page as well as track phone call logs for you. Keeping track of areas such as these allows you to utilize that information for budgeting and planning. While for us we can look at a report and see what areas of website promotion that require further optimization.